How to get to grips with content marketing

There’s more to content marketing than just pushing out tonnes of information. Much more. It requires a strategic approach, and we have marketing specialist Gill…

You don’t really love me, you just keep me hangin’ on……

The title of this superb track by Diana Ross and the Supremes would make a great choice for callers waiting in queues to speak to…

How to buy or sell a business

When you want to buy or sell a business, there’s a lot to consider. As someone with more than 33 years’ experience in the banking…

Smart Matters March 2017 Newsletter

I’m sure you’re sick to death of everyone telling you the best way to go about setting goals for 2017, but I promise that this…

How to Go About Setting Goals the Right Way

I’m sure you’re sick to death of everyone telling you the best way to go about setting goals for 2017, but please bear with us,…

Why smart brands use characters

Why smart brands use characters     Our story begins around 10,000 BC. Life was kind of simple. You had to do two important things:…

Lead Generation – A Simple Framework

Lead Generation One of your critical paths is pretty much guaranteed to include generating sufficient leads to be able to convert to sales of your…

Accounting for growth: tracking figures to grow your business

Tracking your figures is a simple way to keep up to date on how your business is performing. But lots of business owners aren’t doing this…

Pivotal moments – Pivot tables in Excel

Talking to people who use Excel (but not to its fullest) I’m amused quite often when they speak about pivot tables in hushed tones as…