The Six Elements

Every business needs marketing resources. For some, a business card and a Facebook page may suffice. Others may need a whole suite of tools –…

3 Simple Tips to Help Win the Battle Against Email

We all spend far too much time dealing with email.  If I was to have a look at your inbox, how many emails would I…

The dangers of using a same or similar name of an insolvent company

There are many complex issues that can arise out of the decision to use the same or a similar name to an insolvent company, also known…

Thinking Vs. Doing: The Owner’s Dilemma

There’s a steady breeze from the northwest, which cools the warm Caribbean afternoon. Framed between a palm tree and the turquoise water, you notice a…

It’s time to address the time wasters on your team

It’s time to address the time wasters on your team Before we talk about the time wasters on your team, it’s important to note that…

Do you know what you don’t know?

  Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to…

Growth vs. Value: not all revenue is created equally

  When you look ahead to next year, will your growth come from selling more to your existing customers or finding new customers for your…

How to engage with the enemy

The value of a competitor analysis However you view your competitors, it’s important to have an understanding of their strengths and weaknesses.  Going undercover to…

Having a MAIL eMERGEncy?

MS Word to perform Mail Merges, this can be a thorny problem, and I get loads of questions about it, so I hope what follows…