Are you over-reliant on one person? Is there that member of your team, that you think, “if anything ever happens to them…” Are you aware of this?
When you map out your sales funnel, you will be able to spot areas of weakness. One area of weakness is over-reliance on people. This is not to say that you don’t need good people: you do. But having a good process means if that person goes on holiday, gets hit by a bus, then another good person can see where in sales funnel the prospects were, and pick up the process.
If the process is not mapped out, and remains largely in people’s heads, then that knowledge leaves with them. The process of laying out a system, means that you are transferring the knowledge from a person, to a system. Ultimately your business then has control of that system, rather than being reliant on the actions of a person.
BizSmart’s Select Members provide trusted, reliable specialist support for you and your business in one place. Covering a wide range of business services across marketing, business admin and legal, finance, IT and systems, people, training and strategic advice and support, they are here to answer your questions and provide valuable advice.
BizSmart Core Adviser Gill Hutchinson of Aardvark Marketing Consultants