There is an unwritten rule used by players of poker: “If you have been sitting at a table for more than ten minutes, and you haven’t figured out who is the mug, get up and leave. YOU are the mug!”
Many professionals are either wasting time on LinkedIn, hoping they are not the mug, or they spend no time on LinkedIn because they fear they might waste a lot of time and end up being the mug.
So the questions is, if you’re using this platform already, are you getting the most out of LinkedIn? To find out more about developing a valuable LinkedIn strategy, listen to BizSmart Select Member Nigel Dunand of Sandler Training recent webinar – LinkedIn or LockedOut.
Here are the top three mistakes that people make on LinkedIn, inadvertently locking themselves out from success, and some recommendations for how to overcome these mistakes:
- Ineffective positioning strategy… Many business people cram their profile full of features and benefits, the advantages of working with them and a list of their unique selling points. Blah blah blah. The reader translates this as, “call me and I’ll sell to you”. Instead, you need to position yourself with an attraction strategy. Focus on what you do from the client’s perspective. For example, as per this extract from a digital marketing company: “We work with successful business owners who have great websites, but are frustrated by how few quality leads their website actually generates”.
- Picking the wrong connection strategy… There are two common strategies. The first is the “open” networker who connects with everyone. The second is the “closed” networker who connects only with those they have done business with and who wear the right school tie. Both strategies have their merits. However, many savvy people pick a third strategy. They become “value networkers” and connect with people they can help. The connect with people who they know well enough that they would call them back within 24 hours and therefore build a valuable network focused on quality, not quantity.
- Picking the wrong action plan with the wrong goals… People focus either on a reactive plan, focusing on hoping that the right people will see their profile and request to connect, or they focus on a proactive plan which involves finding the right people and requesting to connect. The reality is that the right action plan is one where the goal is to have conversations on the phone with a view to arranging a meeting.
To find out more about developing a valuable LinkedIn strategy, listen to BizSmart Select Member Nigel Dunand of Sandler Training recent webinar – LinkedIn or LockedOut.
BizSmart helps business owners of small and medium sized businesses to create value and scale their businesses through sound practical business support by providing- Insight, Clarity and business support with a real determination to help you succeed. You can access blogs like this and more besides through our free SmartRoom service here