Date: 31/07/2018 | By: Kevin Brent

With help from WBA support, Adder Bookkeeping was
able to invest in ‘crucial business development activity’


The Business:

Adder Bookkeeping- based in Pershore, provides secure
‘cloud’ bookkeeping and related services to SME’s in the
Worcestershire area.

The Problem:

After a decade as a sole trader, Helen Bower wanted to
transition from being a sole trader to become a fully fledged
bookkeeping business. “I was inspired by the Institute of
Certified Bookkeepers at a conference in London in October
2016,” she explains.
The high number of clients became too much for Helen to handle alone and the time was right to grow
the business. The only block to growth was a lack of capital, and Helen needed more knowhow in key
business operation elements such as cash forecasts and marketing plans.

The Solution:

Helen contacted Wychavon District Council, where a business advisor suggested she access the ERDF
funded Worcestershire County Council Business Accelerator programme.
With the help of a business mentor from BizSmart Ltd, Helen created a business plan to enlist on the
Business Accelerator programme?, outlining a plan to employ one 30-hour-per-week employee with
immediate effect, one apprentice in September 2017 and two further employees within the three-year
“To be accepted on the Business Accelerator programme you have to complete a certain number of
hours of mentoring with BizSmart. I have to say that the two-pronged approach of mentoring and
funding was invaluable to me,” she explains.
With the grant she received, (which comprised 45 percent of the funding required),Helen was able to
invest in crucial business development activity, including a new interactive website featuring Alfonso
the snake – Adder’s brand mascot. The funding also contributed to marketing spend and office
equipment for a recently acquired office.


“My funding also enabled me to have a social media coach,
which has been a real boost,” says Helen. “I’ve used my
social media coach one day a month for six months and she
has trained my apprentice. I’m going to carry on using her
quarterly,” she says.
Following on from her BizSmart mentoring, Helen was
invited to join BizSmart’s Smart Board. “Business owners
from different industries share problems, insights,”
explains Helen. “I had three free sessions and found it so
helpful with decision making that I have decided to pay
for it now.

The Results:

Thanks to the mentoring and funding received via the Worcestershire Business Accelerator
programme, Adder Bookkeeping became a limited company in April 2017 and has boosted its
turnover by 43 percent, from £24,000 in April 2017 to £34,000 in December 2017.
In October 2017, Adder was shortlisted by the Institute of Certified Bookkeepers for its New Practice
of the Year award. Now Helen is planning to apply for Worcestershire Chamber of Commerce micro
business of the year.
“I’ve gone from being a bookkeeper to being a business owner – and I needed to really understand
cash flow costs, marketing, long term and short term goals, “ explains Helen.
“The mentoring and funding I received was invaluable. I didn’t expect all of this I thought I was just
going to get some money!” she says. “Being involved in the BizSmart Smart Board was a fantastic
help and it was also great for business referrals. Two of the people on the board are now customers
and one of them is a supplier. And I am also running joint workshops with another board member.”


The WBA programme is managed by Worcestershire County Council, funded by the European
Regional Development Fund and delivered by BizSmart Ltd.