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Date: 31/07/2018 | By: Kevin Brent

WBA support received by Industrial Switchgear Ltd has
‘injected a huge confidence boost’ into the company

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The Company

Established in 1959, Redditch-based Industrial Switchgear
Ltd has been manufacturing electricity distribution and
control apparatus for almost 60 years, and chairman Graham
Poole has been there for almost all of them. With a turnover
of £1.1m, it employs 23 staff.

The Challenge

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With a small customer base, the company is immediately
exposed to risk as it is difficult to pursue new business
without diverting the focus away from existing customers.
Typically, it takes somewhere between six to twelve months to bring in new business – a time resource
Industrial Switchgear Ltd can ill afford, especially with existing management systems in place.
Coupled with the need to attract new customers, the directors feel the firm is compromised going
forward by not possessing all of the quality processes they would wish to have.

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The Solution

Assisted by an advisor attached to the Worcestershire Business Accelerator Programme (WBA),
company director David Lincoln-Lewis applied for a grant from to allow for the purchase of an
Enterprise Resource Planning Tool (ERP) which has transformed many of the mundane daily
processes and proved invaluable towards improving efficiency.
The ERP is an all-encompassing business tool that covers lead development, CRM, stock management,
productivity management, and integrated finance which allows for more clarity in pricing. It means
managers take ownership of tasks with complete transparency.
The ERP has also allowed Industrial Switchgear Ltd to effectively manage staff more efficiently, giving
them the time and resources to look at pursuing more business.
The grant is in addition to previous assistance from the Worcestershire Business Accelerator
Programme which gave them access to management training during a risk-heavy period of transition.
The WBA programme is managed by Worcestershire County Council, and delivered by BizSmart Ltd.

The Results

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The Worcestershire County Council support received by Industrial Switchgear has, according to
director David Lincoln-Lewis, injected a huge confidence boost to the business.

“The ERP has given us that confidence, and
we can now continue to on existing clients as
well as pursuing new business,” he says.
“In our business there are a lot of
conversations about British Standards, and
the work we have done with the council’s Business
Support Programme allows us to invest in those Standards.
The help we’ve had has been extremely effective and
welcome.
“In the past we’ve also had the benefit of some
management training, which worked very well for us
when we’ve been in a transitional process.
“It’s a valuable resource for small businesses and we’ll certainly not be hesitating to use it again in
the future.”
Meanwhile, as a direct result of the Worcestershire Business Accelerator Programme grant being
invested in the ERP tool, the company is expecting to take on an extra four employees over the next
two years.

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