Date: 31/07/2018 | By: David Lynes

WBA support received by Unique IQ has ‘injected a huge boost into the company’


The Company:

uniquelogoFounded in 2004 by owner David Lynes, Redditch based
Unique IQ deliver software solutions to the homecare and
cleaning sectors using a portfolio of workforce management
Over 14 years, David and Unique IQ have developed a
well-respected reputation with their innovative brands
IQ:timecard and IQ:careplanner which allow clients to
efficiently manage their workforce, reduce office
processing, streamline communication, reduce costs,
improve lone worker safety, and ensure national living wage

The Challenge:


David’s aim for Unique IQ is to become the industry leader in the delivery of software solutions
addressing a range of core business activities.
However, among the many challenges faced by small businesses, David felt the main area to tackle
was the need for a robust sales strategy that would deliver improved communication and put Unique
IQ’s message in front of the right people.

The Solution:

Advice david1and mentoring support through the Worcestershire Business Accelerator programme gave
Unique IQ the guidance they needed to plan for specialist sales coaching and map out the next two to
three years of growth
Unique IQ demonstrated clear growth potential and job creation opportunities that opened the door
for access to the vast experience of consultants from BizSmart.
The WBA programme is managed by Worcestershire County Council, funded by the European
Regional Development Fund and delivered by BizSmart Ltd.
Managing Director and owner David Lynes
WBA support received by Unique IQ has ‘injected a huge
boost into the company’

For more info see: www.business-central.co.uk/worcestershirebusiness-

The Results:

The Worcestershire County Council support received by
Unique IQ has injected a huge boost into the company.
When it first received consultancy through BizSmart,
Unique IQ employed six people. It has now doubled that
figure, and is looking to expand further over the next
three years.
“The effect and value of the support we have had from
Worcestershire County Council and the Worcestershire
Business Accelerator Programme is clear in that is has helped us to grow and achieve significant
growth over the past two to three years,” explained David.
“The increase in sales volumes can be attributed to the training we were steered towards, and so it is
my belief that the value has been significant and lasting.
“The main result of this, of course, is that the assistance we received through BizSmart has helped to
employ more staff and help us expand further into other markets and countries.

For more info see: www.business-central.co.uk/worcestershirebusiness-
Email: info@business-central.co.uk
Or call: 01905 677888