In this episode of ScaleUp Radio, it’s all about SWOT Analysis.
If you’ve been in business for more than a couple of months, you’re probably aware of SWOT – which stands for Strengths, Weaknesses, Opportunities and Threats and is a matrix that has been used for decades in business to recognise where you are, and the work you still need to do.
In this discussion we talk about:
– Whether or not SWOT is still suitable for businesses in 2020
– If not, is there an alternative to it; because we still need to analyse our business, using checks and balances on a regular basis
I’m joined in this discussion by:
Dave Perrigo from Perrigo Consultants: http://www.perrigoconsultants.co.uk/
David Lynes from Unique IQ: https://www.uniqueiq.co.uk/
Clare Vale from Sign Solutions: https://www.signsolutions.uk.com/
Himmat Rai from Sentinel Safety Solutions: https://www.sentinelsafety.co.uk/
David Lincoln Lewis from Industrial Switchgear: https://www.industrialswitchgear.co.uk/
There will also be a separate discussion on SWOT and the potential alternatives and tweaks a little later on.
And if you’ve not done a SWOT Analysis on your business, then hold off doing one just yet; at least until you’ve listened to this episode. I’m sure that you’ll look at SWOT in a brand new light.
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