scale-up-radio-image
Date: 20/04/2020 | By: Kevin Brent

 

 

 

NEW EPISODE…… 

 

How did your company arrive at their name? For some, it’s just a simple matter of your own  name; for others, it’s a clever play on words that illustrates the product or service that you provide.  For Platform 81, however, it’s all about one man’s love of a football team.  My guest on this week’s episode of ScaleUp Radio is Gary Mawhinney from Platform 81. They are a digital marketing agency, building high quality websites and then helping to market them.

The name itself – Platform 81 – comes from the fact that Gary’s favourite team is Aston Villa, and they won the European Cup, in 1981. And that’s where the name comes from you. At least that’s Gary’s story.  Platform 81 was set up in the middle of a recession, which some might say wasn’t the wisest move – but Gary maintains that it set them up for future success.

 

As well as the timing of the start of the company, we also discussed:

  •  The importance of experts within the business. Having employees who specialise in a particular area of your industry
  •  Make sure that you’re using the skillset that you have in the best way possible
  •  With the continuing lockdown, make sure that you adapt as well as keeping in touch with your client base, to see if their needs have changed

What’s encouraging about Gary, and the whole of the Platform 81 team, is that last point that we talked about; the way that they have adapted to not just serve their current clients, but also to provide a very useful service for a whole group of people who have never used their services.  Gary can be contacted here: www.platform81.com or email info@platform81.com

 

You can find out more about Search Fresh by going to www.searchfresh.co.uk

Richard Branson ‘Screw It, Let’s Do It’ – https://www.waterstones.com/book/screw-it-lets-do-it/sir-richard-branson/9780753511497

Lawrence Jones podcast – https://www.lawrencejones.co.uk/podcasts/

Slack App – https://slack.com/intl/en-gb/

Office 365 – https://www.office.com

Zoom – https://zoom.us

Adobe Creative Cloud – https://www.adobe.com/uk/creativecloud.html

 

Don’t forget you can Click here to subscribe and never miss an episode.

 

205541-f1c56ad7644ed7e0f122821845c612fd

Want to explore how you can RE-INVENT your business during this disruptive time?  CLICK HERE for your copy of our Free Ebook: 8 Ways to Re-Invent yourself in a Crisis

Surprising Lessons from owners with the courage to pivot in the face of adversity.