Our curated group of BizSmart Select Members are business owners we’ve worked with for many years. Each business has a different specialism and can step in and help our clients and other businesses to grow by adding value in a niche area.
We asked Select Member Liz Painter of Birmingham-based copywriting and content agency Comma Comma to tell us about how she and her team help businesses to bring in more leads and win more clients.
Tell us about a client you’ve helped recently
A successful tearoom business wanted to boost online sales of their hand-blended loose leaf teas, hampers, and afternoon tea vouchers. We wrote a highly engaging email campaign in the tearoom owner’s tone of voice, increasing email open rates and boosting sales by 80% compared with the email campaign run over the same period in the previous year.
A lot of the success of this campaign was as a result of building up engagement and sending non-sales emails ahead of the sales campaign to “warm up” the list. We also boosted open rates by using attention-grabbing email subject lines that suited the brand.
What’s a typical project for you?
Writing an email onboarding sequence for new sign-ups to a list, or for people who are trialling an app or new software.
We also write websites and long form sales pages, and help people with their content strategies – mapping out and writing their blog posts and engagement emails.
Who do you work with?
We work with growing businesses who want to improve the results they get from their email campaigns, website and blog posts.
Our clients usually fall into one of these niches:
- Business to business services
- Software as a Service (SaaS)
Current clients include a business coach, an HR consultant, a structural engineer, a LinkedIn strategist, a SaaS start-up, a kitchens, bedrooms and bathrooms business and several marketing agencies.
What makes you different from others in your industry?
Our goal is to get results for our clients, so we do thorough research into their customers to make sure we’re speaking their language.
We’ll set goals with our clients and track what we’re doing so we can measure the impact we’ve had on our clients’ businesses.
Whereas some copywriters and marketers are guessing at what will work – and getting lucky some of the time – we do the research and planning that’s needed to ensure we don’t need to guess. We make sure we know exactly what will connect with your customers.
What drives you?
I enjoy learning everything there is to know about a business and then applying all of my copywriting knowledge and experience to helping that business win more work.
We only work with businesses and business owners we would buy from ourselves, and we get a kick out of helping those businesses to grow their customer base.
How do you add value?
Listening to our clients is key, but we don’t always do the first thing they ask. They might ask us to do some specific work – say write an email campaign – but if there’s another element of their marketing that needs to be fixed first, we’ll encourage them to get that sorted. It might be that they need to make improvements to their website or landing pages before creating emails that drive more traffic there.
Sharing information as we go is a big part of what we do – we create regular videos, emails and blogs to help our audience learn more about how they can get better results from their marketing and avoid the common pitfalls.
So many people aren’t doing the ongoing relationship-building activities – like a regular email to their list – that could help them stay in touch with prospects and convert them to customers when the time is right. We help businesses prioritise these kinds of activities, whether they engage us to write the emails, or want to write them themselves.
If you’d like to have a no-obligation chat with Liz about whether she and her team at Comma Comma could help you, please call 0121 405 0040 or email email@example.com to arrange a time to talk.
Visit the Comma Comma website here…