What’s the magic number?

So, you are designing your multi-touch marketing program, you have created some really first-class content that is informative and engaging and has been designed to…

Don’t let good customers bounce: the most common website mistakes and how to avoid them

Websites are difficult to get right. But they’re also important to get right. There is absolutely zero point in investing time or other resources into…

How to win more leads and bring in more clients

Our curated group of BizSmart Select Members are business owners we’ve worked with for many years. Each business has a different specialism and can step…

How often should you email your list?

I was sitting in Cafephilia in Moseley the other day, talking copywriting with a Facebook ads whizz who’s passionate about using great copy. We were…

The Six Elements

Every business needs marketing resources. For some, a business card and a Facebook page may suffice. Others may need a whole suite of tools –…

Do you know what you don’t know?

  Conscious incompetence is when you are aware of of what you don’t know. One of the keys in running a successful business is to…

How to Improve Your Positivity and Be More Productive

I’m sure that we can all recognise the effect that our attitude can have on our lives.  When we’re feeling a bit overwhelmed by our…

Send your clone out to do your marketing!

The problem with selling a consultancy or training service is that you are selling something intangible. That requires a tremendous amount of trust and a…

The Hidden Science of Persuastion

How do you persuade someone who’s terrified of heights to walk across a tightrope? If you don’t know the science of persuasion, it’s going to…

Strategic Business Relationships and Relationship Building

When it comes to marketing your business, what’s more important – data-driven marketing efforts or strategic business relationships?   In this electronic age of information overload, we…

How can a content marketing strategy take you from £30k debt to £426,000 revenue?

Allan Corfield was nearly £30,000 in debt when he lost his job as an architect. He didn’t need to be in such a big hole,…

Help! I’ve received a fake review on Facebook!

Introduction: Over the last few weeks, a number of businesses I know have received very negative ‘reviews’ on Facebook from accounts and people that are…

How an IT business is bringing in more leads using a new approach

Citrus Computing Case Study   The Company   When Breda Hadley and her business partner Keith Rose first launched their business Citrus Computing, back in 2011, they initially ran…

How dare you charge for a spec?

I’ve heard this response more times than I care to remember. I’m in a prospect’s office, typically the Owners with a large bookcase of business…

Top 10 tips for marketing success

Top 10 tips for marketing success   How do you market a small business? With marketing it’s not a case of “one size fits all”…

Suspect or prospect?

Unsure whether you have enough suspects or prospects? Or are you not entirely clear about what suspects and prospects are?

What’s Your Value Proposition?

With 9 out of 10 businesses that we work with, growing the number of customers/ increasing sales will be one of their critical paths –…

How to Build a Sales Plan that Withstands Summer Sales Slumps

Follow our guide to building a sales plan that withstands summer slumps and turn these notoriously slow months into productive and profitable opportunities.

How to turn your customers into raving fans using email marketing, blogs and social media posts

People are often reticent to start sending out regular email marketing, post to a blog or share content on social media.   They worry about…

Win more customers by taking action every day in your business

Business can be like a rollercoaster.   You work on winning new customers, and then when you get busy, you ease off on the sales…

Perseverance pays off

Gill of Aardvark Marketing Consultants explains how marketing and back pain are linked by perseverance!

From suspects to prospects – how to join the dots between sales and marketing

The processes of sales and marketing can often overlap and it’s not always clear where different parts of the sales and marketing process fall.  …

Why emotional marketing works

Emotional marketing is an effective way to set your social media, website and newsletters on fire. A firecracker without a match to set it off…

How to measure the success of my social media effort?

It’s easy to spend a lot of time on your social media accounts, but unless you measure the impact of your social media activities, how…

Are you buying marketing without a list?

A clear set of marketing objectives, will make it easy to identify what activities are required. Then you can go ‘shopping’ without fear of overspending…

Marketing segmentation and evolution

We have all heard about segmenting our audience - but what is relevant to us as small business owners?

How to improve your digital marketing with Google Analytics

Are you making the most of Google Analytics? How do you know whether your marketing is working if you don’t track it?   BizSmart Select…

Help, I need a designer!

So you’ve decided you need a designer… Or perhaps you think you do, but you’re not 100% sure?   BizSmart Select Member Stu Avis is an…

How to effortlessly build relationships with your prospects via email… even when there aren’t enough hours in the day

Do you build relationships with your prospects via email? Or is it something that you just don’t have time for?   Maybe you’d like to…

What do I post on social media?

You know you need to be active on at least one or two social media channels to promote your business, but the question you have…

How to Measure What Matters!

We all know we should be keeping a close eye on our business performance. But what should we be measuring? How do we strike the…

No news is not necessarily good news!

If you don’t have a client retention strategy in place then you are working on a ‘no news is good news’ policy!

How to get to grips with content marketing

There’s more to content marketing than just pushing out tonnes of information. Much more. It requires a strategic approach, and we have marketing specialist Gill…

Why smart brands use characters

Why smart brands use characters     Our story begins around 10,000 BC. Life was kind of simple. You had to do two important things:…

Lead Generation – A Simple Framework

Lead Generation One of your critical paths is pretty much guaranteed to include generating sufficient leads to be able to convert to sales of your…

New Year, New Bid Opportunities

Are you making the most of the bid opportunities that are open to you? BizSmart Select Member Jonathan Andrew of Baswich Business Services has delivered…

How to build profitable relationships via email

Do you keep in touch with your clients and prospects? If you don’t, you’re almost certainly missing out on sales.   What about the people…

How to choose the right business social media

A common mistake many businesses make when trying to use social media for business is that they're not sure which channels will bring the best…

Global business relationship tips for growth

  BizSmart Core Adviser Steve Parker has learnt a huge amount about maintaining fantastic business relationships with people of different cultures and backgrounds, who are thousands…

How to identify the gaps in your marketing

If there are gaps in your marketing, you’ll often aim to fix those gaps by updating your website, getting to grips with social media or…

Does your business need an app or a website?

  When deciding whether your business needs a mobile app or a responsive website, it’s a good idea to start with what you’re trying to…

Developing Global Strategies for UK Growth

Developing global sales and marketing strategies can feel like a challenge, but by doing things in the right order and in the right way, your…

Understanding marketing automation

This blog and linked webinar by Gill Hutchinson of Aardvark Marketing is aimed at helping business owners make an informed decision about whether marketing automation…

How to Identify Opportunities for Growth!

Does size matter and is growth important? In this blog I’ll take a look at both these questions and then take you through a simple…

Why entertainment in marketing matters

Entertainment in marketing is vital, to avoid this scenario… Entertainment in marketing can feel like it’s a rare commodity. On October 27, 1994, Jack Stuart…

Sell more to existing customers in 3 easy steps

We all know that selling more to existing customers should be easy – right? So why do we focus more time and energy on finding…

How to win more customers via your website

Understand the vital elements needed to win more customers via your website     Many small businesses generate leads through traditional business development activities such…

Why you need memorable marketing materials

Help your business stand out with memorable marketing materials   BizSmart Select Member Ralph Webb of Sales Print Design has a great deal of experience at…

Why you should be creating remarkable content

Creating remarkable content is something that BizSmart Select Member Philippe Ingels of content marketing agency WAKSTER knows a lot about. Creating content with wow factor…

How to create a simple marketing plan

Grow your business and help it to thrive Creating a marketing plan for your business should be fairly straightforward, yet it’s something that a large…

Why brand design is important

Brand design is a critical part of the way your organisation speaks to your potential customers. BizSmart Select Member Stuart Avis of creative communications agency…

Routes to new markets long term relationships

Are you ready to discover routes to new markets for your products and services? Do you understand that building long term relationships is one of…

Are you getting the most out of LinkedIn?

There is an unwritten rule used by players of poker: “If you have been sitting at a table for more than ten minutes, and you…

How to use targeted multimedia marketing

  There are lots of options when it comes to marketing, from old school printed communications right through to the latest social media platforms. With…

Why every business should blog

Many business owners have a news or blog section on their website. But not so many business owners are regularly adding useful or entertaining content…

Where to Start With Marketing Your Business

Do you struggle with marketing? Are you staying in touch with your clients? Often the nature of a small business is that the person running…

Does Size Really Matter?

This blog is linked to the webinar of the same title delivered by Select Member Stu Avis of Audacious Creative.   If you run a…

How to build your Value Proposition

Done well, a Value Proposition forms the basis of all communications and is an essential briefing document for use with external agencies. Your key messages…

How you can influence word of mouth marketing

How can you make word of mouth marketing work harder for you and your business? It's one of the most powerful forms of marketing, bar…

Getting the most out of creative agencies

Most businesses outsource this kind of work, whether it’s on a regular basis or for a one-off re-branding project. However, there are things you can…

The Importance of Being Sticky

We live in a very noisy world. We can listen to every competitor as they stand on their soapbox, marketing, explaining and selling their products…

Overcoming Overwhelm

It’s true – when you find yourself really up against it, it can feel like the demands of running a small business outweigh the rewards.…

The Dark Underworld of the Printing Industry

If you’ve ever been to a networking event you’ll know that there are a lot of printers out there. But to the layperson wanting to…

Engage an Audience with Powerpoint Presentations that Pop

Have you ever come out of a presentation thinking, “The facts were there but it didn’t engage me?”

Exporting and International Trade for Beginners

At this webinar, Steve Parker of ICD International Company Development spoke about exporting and international trade for beginners and he summarises the key lessons

Creating the Perfect Image

This webinar covers the importance of having the absolute best image that you can possibly have to promote your business.

Telemarketing: Why should we do it at all?

In this Lunch and Learn webinar Richard Waldron of Oaktree Telemarketing will be looking at the pros and cons of insourced versus outsourced telemarketing, to give…

How to Grow: Thirteen Top Tips to Find the Value in Your Business

Thirteen may be unlucky for some but we’re not superstitious, and we have some great tips for finding new ways to grow your business: 1.…

Telemarketing Doesn’t Work!

Whether telemarketing works or not is quite a polarising subject in my experience. So, as a Sales Director for a very capable and successful telemarketing…

What is Branding?

Brand is a bit of a nebulous word to many. For some it means the logo, for others it is the core creative that is…

Telemarketing – Tired and Detested?

Do you use telemarketing as part of your sales and marketing strategy? If you don't, have you ever asked yourself, "Why not?".

How to Get the Clients You Want

When you first start out in business you’re not always sure exactly what direction you want to go in. In the beginning there’s a tendency…

Is it easy for your customers to buy from you?

are you making it easy for people to purchase your product or service?

Bridging the Brand Canyon

BizSmart Select Member Stuart Avis runs Design Agency, Audacious Creative. Here he talks about the challenge we all have to create a great business brand…

Top Ten Twitter Tips for Business

Helen Coldicott of Coldicott Freelance Training reveals her top ten tips for businesses aiming to promote themselves via Twitter.

Are You Using Google Analytics in Your Business?

if you don’t know what’s happening with the website – how can you improve it? That is where Google Analytics can help and benefit your…

Branding: Be Collaborative

Stuart Avis of Audacious Creative continues his series of blog posts about what goes into creating a successful brand…

Seven Top Tips for Networking

Ian Prowse, the man behind the Vibrant Network, has come up with some top tips for networking, which apply whether you're new to networking or…

Branding: Be Consistent

Nothing harms a brand more than inconsistent messaging. It's absolutely vital that when planning and executing your communication streams across all media (print, web, social…

What is Coherent Branding?

Stuart Avis of Audacious Creative continues his series of blog posts about what goes into creating a successful brand…

Big Talk vs Small Talk Telemarketing

From a sales perspective, I'm a big fan of making an attempt to steer away from the benign "small talk" present early in the sales…

A Quick Guide to Lead Generation

Earlier in this series of blog posts, we looked at How to Get the Clients You Want and Where is Your Ideal Customer? Now it's…

Where is Your Ideal Customer?

In an earlier post we talked about getting the clients you want, and the importance of defining your ideal customer. We left off last time…

Key Lessons from Bridging the Brand Canyon

The key take aways from Stuart Avis’ Bridging the Brand Canyon webinar are as follows:   Brand is about gut feeling and emotional engagement – you…

Branding: Be Cohesive

Stuart Avis of Audacious Creative continues his series of blog posts about what goes into creating a successful brand…

Is Podcasting on Your Radar?

Liz Painter, Copywriter-in-Chief at Comma Comma, writes about the recent boost to the podcasting market...

Branding: Be Creative

Stuart Avis of Audacious Creative continues his series of blog posts about what goes into creating a successful brand…

Bridging Brand Canyon to Connect with Customers

Stuart Avis runs design agency Audacious Creative, and works with businesses and charities to help them stand out in a crowded marketplace. One of the…