Kevin is an experienced and entrepreneurial business practitioner with a focus on strategy, business development and maximising value. He has combined pharmaceutical sales and marketing experience with strategy consulting, value based management, medical communications and e-business. He holds an MBA from INSEAD, has built three and exited from two business and built his own eco friendly home! Kevin founded…
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Kevin is an experienced and entrepreneurial business practitioner with a focus on strategy, business development and maximising value. He has combined pharmaceutical sales and marketing experience with strategy consulting, value based management, medical communications and e-business. He holds an MBA from INSEAD, has built three and exited from two business and built his own eco friendly home! Kevin founded BizSmart in 2012 with the aim of supporting business owners to build value growth in their businesses.
After a short stint in the RAF, Kevin started in business in the late eighties as a medical representative and subsequent roles included sales, market research, new products planning, product and business unit management.
Following an International MBA at INSEAD in France, he joined a leading global strategy firm. With a focus on Corporate Value Based Management, he worked in banking, consumer healthcare and alcoholic beverages!
A move to healthcare strategy consulting firm The Wilkerson Group promoted an interest in patient centric support programmes. Working internationally, he advised at senior level on value added patient services and strategic marketing, including patient journey analysis. Further projects included international opportunity assessments for new products, portfolio evaluations, company valuations and pipeline assessments for merger negotiations.
As board director for a medical education agency Kevin conceived and drove the development of Healthinfocus.co.uk – the first comprehensive consumer health site in the UK working closely with 55 UK patient support groups. As International Business Development Director he also originated, sold and led a pan European review of patient support programmes for one of the industry’s billion dollar products. This led to a cohesive approach for the client in the development of support programmes in general, and specifically in compliance/ adherence services.
Very much an entrepreneurial self-starter he has conceived and built three businesses, built his own kit car (when he was much younger!) and built his own eco-friendly home. Latterly he developed the Patient Experience Network (PEN) alongside another BizSmart Core Advisor Ruth and launched the PEN National Awards in 2010 – attracting interest, entries and sponsorship from a wide range of healthcare organisations including the NHS, private health and the pharmaceutical industry. Ruth continues to run PEN taking it from strength to strength.
Specialties and areas of interest include: Business Growth, strategy, new business/ opportunity development, sustainable value growth, building cohesive teams, leadership development.
And by the way, I’m in to motorsport and race in the BRSCC Mazda Championship in my spare time!
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Here is a selection of core modules that are delivered by the Core Advisors:Understand the Fundamentals of Strategy - This module helps you get to grips with the two fundamental strategies driving your ability to make ...
Personal Leadership - This module will explain how the “7 Habits”, including time management are key to becoming a mor...
Understanding People Styles - This module will demonstrate that different people have different yet equally valid communication an...
Sales Conversion Plan - This module covers the importance of having a sales process, which you’ll use to guide your prospe...
Cashflow Forecast - This module will help you to understand the difference between profit and cash flow. We’ll look at...
People Planning - This module will give you the ability to assess your current skills base versus your actual requirem...
Key Processes for Scalability - This module will help you to determine your business critical processes. You’ll prioritise these p...
Business Protection - In this module you’ll look at whether you have adequate business protection. You’ll understand y...
To see a full list of modules click here
BlogsI Like To Focus On The Building Blocks Of The Business
Lead Generation - Ideas & Suggestions
It’s A Marathon, Not A Sprint - But I Don’t Want To Run For Much Longer!
We Do It Right And We Do It Once
- Unlocking Opportunities
- Managing the cash in our business
- How to develop your marketing 'Cookbook'
- How to get your team firing on all cylinders!
- Find your Hedgehog!